Apple will turn Siri assistant into a chatbot to fight OpenAI - Bloomberg

Apple plans to radically update its Siri voice assistant this year, turning it into a full-fledged chatbot based on artificial intelligence, Bloomberg sources claim. According to them, the chatbot, codenamed Campos, will be deeply integrated into the iPhone, iPad and Mac operating systems and will replace the current Siri interface.

Unlike third-party chatbots that already run on Apple devices, the new version of Siri will be more deeply integrated into the system and will be able to analyze open windows and screen content to suggest commands and perform actions, Bloomberg reported. Siri will have access to all of Apple's key apps, including mail, music, podcasts, TV, the Xcode development environment and Photos. This will give the user significantly more voice control options, Bloomberg writes. For example, it will be possible to ask Siri to find a photo by the description of its contents and edit the found photo according to the given parameters.

The new version of the chatbot will have an Apple-developed interface, but will rely heavily on the custom artificial intelligence model created by Google's Gemini team. Also, Apple for the first time may resort to the use of third-party servers for processing and storage of chatbot data. We are talking about Google's servers running on the company's own AI chips (tensor processors), Bloomberg specifies.

You'll be able to call up the new version the same way you do now - by saying "Hey Siri" or by holding down the side button on your device.

An Apple spokesperson declined to comment to the agency.

The new feature will be a key element of Apple's strategy to return to the AI market, where the company has noticeably lagged behind other Silicon Valley players, the agency notes. However, users will not get the chatbot in the iOS 26.4 update, which will be released in the coming months: according to Bloomberg's interlocutors, it will become available later this year. The company expects to announce the technology in June at its annual WWDC conference and launch it in September, the agency writes.

Project Campos will be a key innovation in future versions of Apple's operating systems: it will be integrated into the upcoming iOS 27 and iPadOS 27, as well as macOS 27, Bloomberg claims.

Shares of Apple at trading on Wednesday, January 21, rose 0.4% to $247.7. In extended trading, the securities added about the same amount.

Apple shares have lost almost 9% of their value since the beginning of January. Analysts look at them rather positively: a total of 29 out of 50 recommend buying (Buy and Overweight ratings), MarketWatch shows. Another 18 advise to hold (Hold), three - to sell (Sell and Underweight)

This article was AI-translated and verified by a human editor