Meta has postponed international sales of smart glasses

Facebook owner Meta Platforms announced on Tuesday, January 6, that it is postponing the international expansion of Ray-Ban Display glasses sales due to a shortage of inventory and "unprecedented" demand in the United States. "Since launching last fall, we've seen tremendous interest, and as a result, waitlists are now stretched into 2026," the company said in a blog post.

Meta said it would suspend the launch planned for early 2026 in the UK, France, Italy, and Canada, and that the company's focus remains on fulfilling orders in the US for now.

Meta shares fell 0.4% to $656.3 in trading on Tuesday.

Since 2019, Meta has been working with Ray-Ban manufacturer Luxottica to develop a line of smart glasses. Meta CEO Mark Zuckerberg unveiled the Meta Ray-Ban Display model, priced at $799, in September 2025. These are the company's first glasses designed for the mass market and equipped with artificial intelligence: they allow you to watch videos, reply to messages, and are controlled via a bracelet with a neural interface.

EssilorLuxottica stated in its third quarter 2025 report that its revenue growth was partly due to its collaboration with Meta.

Meta is not the only tech company developing smart glasses, CNBC notes. Alphabet announced a $150 million partnership with Warby Parker in May to create AI glasses based on the Android operating system, and OpenAI is developing AI glasses in collaboration with Apple, according to Bloomberg. At the same time, Apple has scrapped plans to release a lighter version of its Vision Pro video headset in order to focus on developing smart glasses that can compete with Meta Ray-Ban, the agency reported in November 2025.

This article was AI-translated and verified by a human editor