'They no longer dominate the market': Tesla sales in Europe plummeting

Tesla sales in Europe in October fell sharply after growth in several markets in September, writes Reuters. The most noticeable drop was recorded in Sweden - only 133 new Tesla cars were registered there during the month, which is 89% less than a year earlier, the Association of Automobile Manufacturers of the country reported. In Denmark, 86% fewer Tesla cars were sold than a year earlier. In Norway, the Netherlands and Italy, sales fell by about half, and in Spain - by almost a third.

The exception in October was France - the number of registered Tesla in the country grew by 2.4%. However, the result is overshadowed by the effect of low base, Bloomberg notes: in October 2024 Tesla sales in France collapsed by 47% in annual terms. In just ten months of this year, the number of Tesla registrations in France fell by 30%.

Earlier in October, Tesla reported record sales in the third quarter. The main reason for the growth was a surge in demand in the U.S., where buyers rushed to buy an electric car with a tax break, which was valid only until September 30. But in Europe, sales have been weak for several quarters due to an aging model lineup and negative reaction to Tesla CEO Elon Musk's political views, Bloomberg notes. In the first nine months of 2025, Tesla's sales in Europe fell 28.5 percent year-over-year.

"Buyers now have more choice than ever, thanks to an influx of new electric cars from both well-established automakers and ambitious newcomers from China," Jeannie Buckley, director of the website Elеctrifying.com, told Reuters. - Tesla no longer dominates the market, and that seems to be reflected in its performance in Europe."

Tesla shareholders will vote on Musk's new compensation at their annual meeting on Nov. 6. The entrepreneur could receive up to $1 trillion over the next decade if Tesla achieves several ambitious goals, including delivering 1 million Optimus robots and increasing its market capitalization to $8.5 trillion by 2035. Tesla Chairman Robin Denholm warned in late October that Musk could leave the company's leadership if his compensation is not approved.

This article was AI-translated and verified by a human editor