"Updating highs is a strong signal": Igor Klyushnev's investment rules
Freedom Holding co-founder - about his principles in investing, ideas and mistakes

Igor Klyushnev, one of the founders of Freedom Holding, has been involved in the stock market since 2007. He has written the book "The US Stock Market for Beginning Investors", teaches at Freedom Academy, and created Freedom's analytical department. Igor answered Oninvest's questions about the rules he follows in investing.
What do you invest in and why do you invest in it? The core of my portfolio is Freedom Holding (FRHC) and US market ETFs. FRHC - because I see prospects, ETFs for the same reason, plus they allow me to easily diversify my portfolio.
Do you remember your first investment? How did it go? Yes. After opening a brokerage account, my first transaction was to buy shares of. "Gazprom. I earned about 350 rubles in a day, fixed the result and made plans for a long time that here - 350 a day, it's about 1500 rubles a week and so on. It looked incredibly cool. The account was opened in the summer of 2007, and in 2008, after the crisis, I had about a third of my portfolio left. Like many novice investors, I met the crisis too aggressively.
What would you definitely not buy anymore? I don't have any hard barriers, but as it happens, I don't use futures and cryptocurrencies, they are not my tools.
Who do you trust when making decisions? I built the analytical department at Freedom Broker, I understand well the principles of its work, the degree of immersion and the level of expertise of the team. Therefore, our analytics is the main source of ideas for me.
If you could only invest in one idea for 10 years - what would it be? The S&P 500 Index ETF. It's a tailwind of the U.S. economy, I strive to always utilize it.
When was the last time you were wrong and what did you realize from it? In early 2024, I didn't buy gold at the all-time high update. It's up almost 90% since then. Updating absolute highs is still a very strong signal, and even conservative assets like gold can have strong trends.
Are you more about strategy or intuition? I try to stick to strategy on the long haul. In short-term operations, I can make decisions intuitively.
Which of the famous investors is closer to you? The answer is not original - Warren Buffett. His principles of investing for the long term and with minimal costs are as close to me as possible.
What does an investor fear when the screen goes out? That an event significant for the market will occur and the investor will have no opportunity to react.
What's the most infuriating thing about the investment industry? Scammers. Those who pretend to be brokers or managers, scamming people. They use your brand, your phrases, your pictures, it's something you have to fight against all the time. I will remind readers once again that it is extremely important to read only the official websites of brokers and accounts in social networks, to be skeptical of promises of high returns.
Do you have an investment talisman? Something you hold, even if logic is already scarce . Ma, two. Shares of Freedom Holding (FRHC) and the S&P 500 Index ETF (SPY). These assets are the most "long-lived" in my portfolio.
What did you spend the profit from your best deal on? To buy an apartment.
What would have to happen for you to cash out all your funds? Unless they announce that stock markets around the world are closing for good. For me, the stock market is the most convenient tool for asset management.
Do you have guilty pleasure in investing? Yes - these are intuitive trades without deep preparation. I still like technical analysis, the beauty of charts. Sometimes I see a pattern and make a quick decision to buy without analyzing the news. When the price reaches take profit without hitting the stop-loss, it is as beautiful as Alcaraz's circling punch on the line.
This article was AI-translated and verified by a human editor