Risk factor
Very poor trading liquidity
Profitability factor
Greatly undervalued vs peers
About
Hatena Co., Ltd. provides user generated content services in Japan and internationally. The company offers content platform services, including Hatena Blog, a blog service; Hatena Bookmark, a social bookmarking service; Human Search Hatena, a question and answer site; and Hatena Lab, a repository for experimental services. It also provides content marketing services, such as Hatena MediaSuite, a support service from planning to operation of owned media; Hatena CMS, a CMS to create and update websites; Hatena Blog Corporate Plan, a service for small businesses and technical blogs; Hatena Bookmark Native Ads, an in-feed native advertising service; and Feed, a speech analysis solution. In addition, the company offers technology solution services comprising Mackerel, a SaaS-based server monitoring service; GigaViewer, a manga viewer for websites and apps; Mangano, a manga submission service; Jump Rookie!, a manga submission and publishing service; Tomorrow's Young Jump, which provides manga submission and publishing services; Kakuyomu, a novel submission and revenue sharing platform; Magical iLand, an entertainment site; SmaPlus, which supports the development of a game-linked service; Squid Rings 2 and 3; Taikai Support, which supports the development of a tournament support service; Miiverse, which supports the development of Miiverse, a network service; Flipnote Hatena, which supports the development and operation of Flipnote Hatena, a community service for posting Flipnotes; Home Appliance Conference, a community-based curation service; and Pinga, a web manga update checker. Hatena Co., Ltd. was incorporated in 2001 and is headquartered in Minato, Japan.
Company Valuation
Based on key historical and expected multiples, the stock is greatly undervalued relative to its peers. Specifically, the stock is undervalued on EV/EBITDA.