Booking Holdings Inc.

$ 5458.32

Last Updated 12.09.2025

Issuer Rating

5/7

Performance

Average

Risk

Low

Recommendation

Hold

Market Cap

$ 176.90B

Buy
Review
Evaluation
Target price
Dynamics
Performance
Growth
Dividends
Risks

$ 5458.32

Key Takeaways

Risk factor

Strong trading liquidity

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Data is available to registered users only

Profitability factor

Strong growth

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Risks

  • Default risk
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  • Volatility
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  • Selling difficulty
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  • Stress test
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  • Country risks
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  • Other risks
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About

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution...

Company Valuation

Greatly overvalued
1/7

Considering past and projected metrics, the stock is distinctly 'expensive' compared to its peers. Specifically, the stock is 'expensive' on P/E, overvalued on EV/EBITDA,

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Target Price

Neutral
4/7

The average target price of BKNG is 6017 and suggests 10% upside potential. Usually, this means a HOLD recommendation among investment firms. This neutral recommendation

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Risks

  • Default risk
    Data is available to registered users only
  • Volatility
    Data is available to registered users only
  • Selling difficulty
    Data is available to registered users only
  • Stress test
    Data is available to registered users only
  • Country risks
    Data is available to registered users only
  • Other risks
    Data is available to registered users only
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