Risk factor
Very poor trading liquidity
Profitability factor
Very strong margins and returns
About
Firefly AB (publ) develops and sells industrial fire prevention and protection systems for the process industries worldwide. The company operates in two business areas, Industrial Applications and Infra Systems. The Industrial Applications business area offers customized fire prevention systems that monitor industrial processes in various areas, such as woodworking, tissue, food, bioenergy, and recycling. The Infra Systems business area provides fire and gas detection systems that monitor infrastructures, such as metros, trains, roads, and cable tunnels under the Sentio brand. It also provides flame and gas detectors under the Omniguard brand to various industries, such as the oil and gas, aerospace, and power industries. In addition, the company offers technical support, maintenance, and training services, as well as spare parts. Further, it offers solutions to the wood panel, wood working, port facility, power generation, bioenergy, tissue, food, tobacco, pulp and paper, recycling, hygiene, other, suppression, detection, and electronic nose industries. The company provides its products and services directly and through distributors. Firefly AB (publ) was founded in 1969 and is based in Stockholm, Sweden.
Company Valuation
Based on key historical and expected multiples, the stock is overvalued relative to its peers. Specifically, the stock is fairly valued on P/E, overvalued on EV/EBITDA, o