Risk factor
Very high price volatility
Profitability factor
Greatly overvalued vs peers
About
PT Fortune Indonesia Tbk functions as an advertising agency operating within Indonesia, structuring its business across two main divisions: Integrated Advertising and Public Relations. The Integrated Advertising division offers holistic marketing and communications strategies, along with expert guidance for planning and implementation. Its services extend to orchestrating exhibitions and interactive audiovisual experiences, crafting and deploying virtual communication strategies for digital environments, and managing social media presence. This segment further encompasses the planning, purchasing, deployment, monitoring, and analysis of advertising campaigns across diverse channels like electronic, digital, print, and outdoor media. The Public Relations segment specializes in strategic communication, crisis management, and fostering investor and media relations. It also handles government affairs, corporate messaging, investigative functions, and marketing supervision, providing clients with marketing intelligence and analytical insights. Established in 1970, the company's headquarters are located in South Jakarta, Indonesia. PT Fortune Indonesia Tbk operates as a subsidiary of PT Karya Citra Prima.
Company Valuation
Based on key historical and expected multiples, the stock is greatly overvalued relative to its peers.