Risk factor
Very poor trading liquidity
Profitability factor
Very low or no dividends
About
First Reliance Bancshares, Inc. functions as the parent entity for First Reliance Bank, delivering a broad spectrum of financial products and banking services across the United States. Its offerings include a variety of deposit accounts such as checking, savings, money market, and individual retirement accounts (IRAs), as well as certificates of deposit (CDs). The company also provides insurance solutions to its clients. Regarding lending, it extends various personal financing options, including unsecured, automobile, real estate-backed, and other loans, alongside overdraft protection and home equity lines of credit (HELOCs). For its commercial customers, the firm supplies business installment loans, commercial real estate financing, overdraft protection, and business lines of credit. Mortgage lending is another significant service, complementing its debit and credit card offerings. Additionally, First Reliance Bancshares provides treasury management services, indirect dealer financing, and modern digital banking solutions accessible through online and mobile platforms, in addition to its traditional business banking services. The company was established in 1999 and is headquartered in Florence, South Carolina.
Company Valuation
Based on key historical and expected multiples, the stock is slightly overvalued relative to its peers. In particular, the stock is reasonably priced on P/E, overvalued o
Target Price
The average target price of FSRL is 17.0 and suggests 10.4% downside potential. Usually, this means a SELL recommendation among investment firms, or a recommendation to d