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Stock Screener·US·Consumer Cyclical·HOG
Held by 3 Gurus
Share

Harley-Davidson, Inc. Stocks

$ 25.14Last Updated 10.07.2026

Issuer Rating

4/7
Performance

Average

Risk

Limited

Recommendation

Hold

Market Cap

$ 2.65B

$ 25.14
Key Takeaways

Risk factor

Strong trading liquidity

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Profitability factor

Weak growth

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Portfolio Weight (%)

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Change

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Fund

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Fund

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Change

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Fund

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Manager
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Risks

  • Default risk
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  • Volatility
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  • Selling difficulty
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  • Stress test
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About

Harley-Davidson, Inc. is a global manufacturer and retailer of motorcycles, operating across the United States and internationally. The company's operations are divided into three core segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company division is responsible for designing, producing, and selling a wide array of motorcycles, including cruisers, trikes, touring bikes, standard models, sportbikes, adventure bikes, and dual-sport vehicles. This segment also offers motorcycle components, accessories, and apparel, while managing the licensing of its trademarks and associated services. Its products are distributed to customers through a network of independent dealerships and e-commerce platforms. The LiveWire segment focuses on electric motorcycles, balance bikes for children, along with related parts, accessories, apparel, and services. The Harley-Davidson Financial Services segment provides comprehensive financial solutions, encompassing wholesale financing like floorplan and open account funding for motorcycles, parts, and accessories. It also offers retail financing, primarily installment loans for the acquisition of new and pre-owned Harley-Davidson motorcycles, in addition to point-of-sale insurance and voluntary protection products. Moreover, this segment licenses third-party financial institutions to issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was established in 1903 and is headquartered in Milwaukee, Wisconsin.

Company Valuation

Fairly valued
4/7

From both historical and forecast perspectives, the stock is fairly priced compared to similar stocks. Specifically, the stock is fairly valued on P/E, undervalued on EV/

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Target Price

Neutral
4/7

The average target price of HOG is 27.1 and suggests 7.88% upside potential. Usually, this means a HOLD recommendation among investment firms. This neutral recommendation

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Risks

  • Default risk
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  • Volatility
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  • Selling difficulty
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  • Stress test
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  • Country risks
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  • Other risks
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