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Stock Screener·US·Consumer Cyclical·HOG
Held by 3 Gurus
Share

Harley-Davidson, Inc. Stocks

$ 28.96Last Updated 23.10.2026

Issuer Rating

4/7
Performance

Average

Risk

Limited

Recommendation

Hold

Market Cap

$ 3.01B

$ 28.96
Key Takeaways

Risk factor

Strong trading liquidity

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Data is available to registered users only

Profitability factor

Weak growth

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Data is available to registered users only
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In Guru Portfolios

Bob Prince, Greg Jensen, Karen Karniol-Tambour

Portfolio Weight (%)

0.0%

Change

+0.01%

Fund

Bridgewater Associates

Kenneth Griffin

Portfolio Weight (%)

0.0%

Change

-0.01%

Fund

CITADEL ADVISORS LLC

Steven Cohen

Portfolio Weight (%)

0.0%

Change

+0.00%

Fund

Point72 Asset Management, L.P.

Manager
Fund
Portfolio Weight (%)
Change
Bob Prince, Greg Jensen, Karen Karniol-TambourBridgewater Associates0.0%+0.01%
Kenneth GriffinCITADEL ADVISORS LLC0.0%-0.01%
Steven CohenPoint72 Asset Management, L.P.0.0%+0.00%

Latest news

10.10.2026 16:01

Small caps last week: Webull risks, Levi’s outlook, Vaxcyte trial success

05.10.2026 17:50

Citi upgrades Harley-Davidson to 'buy', raises TP on 'intriguing' turnaround story

Risks

  • Default risk
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  • Volatility
    Data is available to registered users only
  • Selling difficulty
    Data is available to registered users only
  • Stress test
    Data is available to registered users only
  • Country risks
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  • Other risks
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About

Harley-Davidson, Inc. is a global manufacturer and retailer of motorcycles, operating across the United States and internationally. The company's operations are divided into three core segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company division is responsible for designing, producing, and selling a wide array of motorcycles, including cruisers, trikes, touring bikes, standard models, sportbikes, adventure bikes, and dual-sport vehicles. This segment also offers motorcycle components, accessories, and apparel, while managing the licensing of its trademarks and associated services. Its products are distributed to customers through a network of independent dealerships and e-commerce platforms. The LiveWire segment focuses on electric motorcycles, balance bikes for children, along with related parts, accessories, apparel, and services. The Harley-Davidson Financial Services segment provides comprehensive financial solutions, encompassing wholesale financing like floorplan and open account funding for motorcycles, parts, and accessories. It also offers retail financing, primarily installment loans for the acquisition of new and pre-owned Harley-Davidson motorcycles, in addition to point-of-sale insurance and voluntary protection products. Moreover, this segment licenses third-party financial institutions to issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was established in 1903 and is headquartered in Milwaukee, Wisconsin.

Company Valuation

Slightly overvalued
3/7

From both historical and forecast perspectives, the stock is slightly overpriced compared to similar stocks. Specifically, the stock is fairly valued on P/E, neutral on E

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Target Price

Neutral
4/7

The average target price of HOG is 26.1 and suggests 9.94% downside potential. Usually, this means a SELL recommendation among investment firms, or a recommendation to de

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Risks

  • Default risk
    Data is available to registered users only
  • Volatility
    Data is available to registered users only
  • Selling difficulty
    Data is available to registered users only
  • Stress test
    Data is available to registered users only
  • Country risks
    Data is available to registered users only
  • Other risks
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