Risk factor
Weak & very vulnerable to price shocks
Profitability factor
Very poor margins and returns
About
Kogan.com Ltd is a prominent Australian e-commerce company, established in Melbourne in 2006. The business primarily functions as an online retailer, offering a diverse selection of goods across categories like electronics, appliances, homewares, hardware, and toys. They market both products from renowned third-party brands, such as Apple, Canon, and Samsung, and items from their own extensive portfolio of 20 private labels, which includes names like Kogan, Ovela, and Fortis. Beyond its core retail operations, Kogan.com has significantly diversified its service offerings. These include pre-paid mobile phone plans, NBN internet services, and various general insurance products (covering home, contents, car, travel, pet, and life). The company also provides home loans, superannuation funds, credit cards, and directly sourced holiday packages and travel bookings. Furthermore, Kogan.com is involved in telecommunications, power, and gas services, and facilitates car trading.
Company Valuation
From both historical and forecast perspectives, the stock is fairly priced compared to similar stocks. Specifically, the stock is fairly valued on P/E, neutral on EV/EBIT
Target Price
The average target price of KGN.AX is 6.0 and suggests 50% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to incre