Risk factor
Very high price volatility
Profitability factor
Weak margins and returns
About
LIFULL Co., Ltd., headquartered in Tokyo, Japan, was founded in 1997 and initially operated under the name NEXT Co., Ltd. until its rebranding in April 2017. The company delivers a broad spectrum of information services, with a primary focus on the real estate sector throughout Japan. Among its key offerings is LIFULL HOME'S, a prominent online portal providing comprehensive real estate and housing information. Beyond conventional property listings, LIFULL champions innovative lifestyle initiatives, such as LIFULL Revitalize Rural Japan, which aims to inspire new ways of living in rural areas through the renovation of disused properties. The company's diverse portfolio extends to various personal and professional support services. For those seeking relocation assistance, LIFULL Move offers comparative reviews and rankings of moving companies. Addressing elder care needs, LIFULL Nursing Care serves as a web-based search engine for specialized facilities. Other consumer-facing platforms include LIFULL Life Plan, designed to help users update their personal life goals, LIFULL FLOWER, an online shop for floral gifts, and LIFULL Investment, a dedicated website for financial funding opportunities. LIFULL also supports businesses and communities through services like LIFULL FaM, a program enabling working mothers to harmoniously balance childcare responsibilities with career development. It facilitates access to rental spaces, including meeting rooms and event venues, via LIFULL rental spaces. Storage solutions are provided by LIFULL Storage, a web service for finding available units, and shared office environments are available through LIFULL HUB. The company even fosters creativity with LIFULL Fab, an initiative dedicated to design and craftsmanship, and operates LIFULL Table, a unique mixed-style deli restaurant. Additionally, LIFULL Marketing Partners offers comprehensive web support specifically for real estate-related companies. Furthermore, LIFULL explores contemporary living concepts with LivingAnywhere Commons, a community-based residential project, and manufactures instant house products. Financial mechanisms for property development are aided by LIFULL Real Estate Crowdsourcing, an online advertising platform for crowdfunding real estate ventures. Globally, LIFULL extends its reach through aggregation websites Trovit and Mitula, which consolidate information across categories such as real estate, automobiles, employment listings, and fashion.
Company Valuation
Based on key historical and expected multiples, the stock is fairly valued relative to its peers. In particular, the stock is underpriced on P/E, of fair value on EV/EBIT