Risk factor
Very poor trading liquidity
Profitability factor
Greatly undervalued vs peers
About
Profoto Holding AB (publ) provides lighting products for professional photographers in Sweden and internationally. The company offers lighting equipment for photography, including on and off camera flashes, monolights, studiopacks, and for smart phones; and light modifiers, which include softboxes, umbrellas, beauty dishes, reflectors, grids, gels, barndoors, collapsible reflectors, snoots, adapters, special effect tools, and accessories for light shaping tools. In addition, the company provides air remotes; accessories, which include bags and cases, batteries and chargers, cables, consumables, and stands; and smartphone photography products, including smartphone lights and light shaping tools. It offers its products through dealers and rental companies, as well as online. Profoto Holding AB (publ) was founded in 1968 and is headquartered in Sundbyberg, Sweden
Company Valuation
Considering past and projected metrics, the stock is distinctly 'cheaper' than its peers. Specifically, the stock is 'cheap' on P/E, undervalued on EV/EBITDA, underpriced
Target Price
The average target price of PRFO.ST is 12 and suggests 53% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to incre
Buy
Sell