Risk factor
Very poor trading liquidity
Profitability factor
Greatly undervalued vs peers
About
Profoto Holding AB (publ) provides lighting equipment for professional photographers, cinematographers, and studios in Sweden and internationally. The company offers lighting equipment for photography, including on and off camera flashes, monolights, studiopacks, and for smart phones; and light modifiers, which include softboxes, umbrellas, beauty dishes, reflectors, grids, gels, barndoors, collapsible reflectors, snoots, adapters, special effect tools, and accessories for light shaping tools. It also provides air remotes; accessories, which include bags and cases, batteries and chargers, cables, consumables, and stands; and studio solutions, including automated studio, creative automation, and light shaping studio solutions, as well as mannequins. The company offers its products through dealers, rental companies, and online. Profoto Holding AB (publ) was founded in 1968 and is headquartered in Sundbyberg, Sweden.
Company Valuation
From both historical and forecast perspectives, the stock is considerably underpriced compared to similar stocks. In particular, the stock is underpriced on P/E, 'cheap'
Target Price
The average target price of PRFO.ST is 10.0 and suggests 25% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to inc