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Stock Screener·US·Financial Services·PRG
Held by 3 Gurus
Share

PROG Holdings, Inc. Stocks

$ 44.13Last Updated 02.07.2026

Issuer Rating

6/7
Performance

Strong

Risk

Limited

Recommendation

Buy

Market Cap

$ 1.77B

$ 44.13
Key Takeaways

Risk factor

Very vulnerable to price shocks

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Profitability factor

Greatly undervalued vs peers

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Risks

  • Default risk
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  • Volatility
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  • Selling difficulty
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  • Stress test
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About

PROG Holdings, Inc. functions as a multi-channel financial services firm, specializing in lease-to-own programs for individuals with limited credit access or those traditionally considered underserved. The company's operations are divided into two distinct segments. The Progressive Leasing division provides customers with rent-to-own options for a diverse array of merchandise, such as furniture, household appliances, electronic gadgets, jewelry, mobile phones and their accessories, mattresses, and automobile electronics and fittings. These services are delivered through various touchpoints, including in-store, mobile, and online channels, often in collaboration with point-of-sale and e-commerce retail partners. Meanwhile, the Vive segment extends "second-chance" and revolving credit solutions, utilizing both its own and co-branded credit cards. These offerings are specifically tailored for consumers who might not qualify for conventional prime credit facilities. Across 49 U.S. states and the District of Columbia, PROG Holdings' lease-purchase solutions are made available through a vast network of approximately 24,000 third-party retail partner locations and their corresponding e-commerce platforms. Founded in 1955 and based in Draper, Utah, the company underwent a name change from Aaron's Holdings Company, Inc. to PROG Holdings, Inc. in December 2020.

Company Valuation

Greatly undervalued
7/7

Considering past and projected metrics, the stock is 'cheaper' than its peers. In particular, the stock is reasonably priced on P/E, 'cheap' on EV/EBITDA, trading at neut

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Target Price

Neutral
4/7

The average target price of PRG is 46 and suggests 4.24% upside potential. Usually, this means a HOLD recommendation among investment firms. This neutral recommendation s

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Risks

  • Default risk
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  • Volatility
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  • Selling difficulty
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  • Stress test
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  • Country risks
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  • Other risks
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