Risk factor
Very poor trading liquidity
Profitability factor
Very favourable analyst view
About
Pricer AB (publ) manufactures electronic shelf labels in Sweden, France, Italy, the United States, Norway, and internationally. The company offers digital pricing tags, such as graphic and segment price tags; and attachments. It provides electronic shelf label platforms; Pricer Plaza, a cloud-based platform for the complete scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. The company markets and sells its products through direct sales and resellers. Pricer AB (publ) was incorporated in 1991 and is headquartered in Stockholm, Sweden.
Company Valuation
Based on key historical and expected multiples, the stock is undervalued relative to its peers. In particular, the stock is reasonably priced on P/E, 'cheap' on EV/EBITDA
Target Price
The average target price of PRIC-B.ST is 5.3 and suggests 42% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to in