Risk factor
Very poor trading liquidity
Profitability factor
Undervalued vs peers
About
Founded in 1991 and based in Stockholm, Sweden, Pricer AB (publ) specializes in the creation of electronic shelf labels (ESLs). The company operates internationally, with a significant presence in countries like Sweden, France, Italy, the United States, and Norway. Its product offerings include various digital pricing displays, such as graphic and segment tags, along with their necessary attachments. Pricer also provides sophisticated electronic shelf label platforms, notably "Pricer Plaza," a comprehensive cloud-based system for the scalable management, monitoring, and integration of digital in-store operations, as well as "The Pricer platform," another dedicated in-store digital solution. Pricer AB distributes its products through a combination of direct sales and a network of resellers.
Company Valuation
Based on key historical and expected multiples, the stock is undervalued relative to its peers. Specifically, the stock is fairly valued on P/E, undervalued on EV/EBITDA,
Target Price
The average target price of PRIC-B.ST is 5.52 and suggests 23.1% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to