Risk factor
Very high price volatility
Profitability factor
Greatly undervalued vs peers
About
Puration, Inc. (PURA) specializes in the creation, production, distribution, and promotion of personal water treatment and filtration solutions. The company offers a comprehensive range of individual water purification products, including various filter and sports bottles, collapsible water pouches, portable purification devices, and biological filtration systems, along with replacement and travel filters. Beyond personal-use items, their product line extends to water filter pitchers, canteens, shower head filters, water filter pumps, and air-to-water machines. All these water purification offerings are marketed under the "Filter 2GO" brand. In addition, Puration has formed a strategic partnership with Alkame Holdings Inc. to develop and pilot market a variety of CBD-infused items, specifically a liquid sugar, a pet food supplement, and a flavored sexual wellness lubricant. Puration, Inc. was founded in 2011 and is headquartered in Farmers Branch, Texas.
Company Valuation
From both historical and forecast perspectives, the stock is considerably underpriced compared to similar stocks.