Wirtualna Polska Holding S.A. Stocks

PLN 57.8Last Updated 27.04.2026

Issuer Rating

6/7
Performance

Strong

Risk

Limited

Recommendation

Buy

Market Cap

PLN 475.38M

Buy
Review
Evaluation
Target price
Dynamics
Performance
Growth
Dividends
Risks
PLN 57.8
Key Takeaways

Risk factor

Limited trading liquidity

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Profitability factor

Greatly undervalued vs peers

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Risks

  • Default risk
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  • Volatility
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  • Selling difficulty
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  • Stress test
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  • Country risks
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  • Other risks
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About

Wirtualna Polska Holding S.A., through its subsidiaries, engages in the media, advertising, and e-commerce businesses in Poland. It operates in two segments, Online and TV. The company operates praca.money.pl that provides job offers, guides, a salary calculator, and sample documents for job candidates, as well as content marketing, and targeted video and display campaigns; Vibez, which features thematic cycles related to ecology, sex education, the fight against discrimination, and mental health, as well as a various lifestyle topics; Polygamia.pl, a gaming website; WP Poczta and o2 poczta that offers e-mail services; Telewizja WP, a TV station; WP Pilot, an online television; and OpenFM, an Internet radio. It also offers a range of advertising products, such as modern display advertising, including online video advertising, email advertising, mobile device advertising, and efficiency model based advertising; and operates tourism portals, comprising of Wakacje.pl, nocowanie.pl, Mytravel.pl, and PARKLOT.PL. In addition, the company operates fashion search engines, consisting of domodi.pl and allani.pl; Homebook.pl, a platform for interior design professionals and enthusiasts; Extradom.pl that sells house design plans online; direct.money.pl, totalmoney.pl, and Finansowy supermarket, which offer financial services; and superauto.pl for purchasing and financing of cars. Further, the company operates WP.pl, o2.pl, pudelek.pl, money.pl, abcZdrowie.pl, and eholiday.pl portals. Wirtualna Polska Holding S.A. was incorporated in 2012 and is headquartered in Warsaw, Poland.

Company Valuation

Greatly undervalued
7/7

Considering past and projected metrics, the stock is distinctly 'cheaper' than its peers. In particular, the stock is underpriced on P/E, 'cheap' on EV/EBITDA, undervalue

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Target Price

Somewhat favourable
5/7

The average target price of WPL.WA is 78 and suggests 34% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to increa

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Risks

  • Default risk
    Data is available to registered users only
  • Volatility
    Data is available to registered users only
  • Selling difficulty
    Data is available to registered users only
  • Stress test
    Data is available to registered users only
  • Country risks
    Data is available to registered users only
  • Other risks
    Data is available to registered users only
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