Risk factor
Limited trading liquidity
Profitability factor
Undervalued vs peers
About
Wirtualna Polska Holding S.A., founded in Warsaw, Poland in 2012, is a prominent force in the nation's media, advertising, and e-commerce sectors. The company operates through its Online and TV divisions, offering an extensive and diverse array of services. Its online portfolio includes widely used general news and lifestyle portals like WP.pl, o2.pl, pudelek.pl, money.pl, abcZdrowie.pl, and eholiday.pl, alongside essential communication services such as WP Poczta and o2 poczta email. Specialized content platforms include praca.money.pl for job seekers, Vibez covering social and lifestyle topics, and the gaming hub Polygamia.pl. Beyond content, Wirtualna Polska plays a significant role in e-commerce, managing tourism booking sites (e.g., Wakacje.pl), fashion search engines (domodi.pl), home improvement and interior design platforms (Homebook.pl, Extradom.pl), financial service portals (direct.money.pl, totalmoney.pl), and a platform for car sales and financing (superauto.pl). To support these ventures, the company offers a comprehensive suite of modern advertising products, encompassing display, online video, email, and mobile advertising, often leveraging efficiency-based models. Its media footprint also extends to the Telewizja WP television station, the WP Pilot online TV service, and the OpenFM internet radio platform.
Company Valuation
Considering past and projected metrics, the stock is 'cheaper' than its peers. In particular, the stock is reasonably priced on P/E, 'cheap' on EV/EBITDA, undervalued on
Target Price
The average target price of WPL.WA is 79.0 and suggests 36.4% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to in