YouGov plc

£ 260

Last Updated 17.10.2025

Issuer Rating

4/7

Performance

Favourable

Risk

Considerable

Recommendation

Hold

Market Cap

£ 4.09M

Buy
Review
Evaluation
Target price
Dynamics
Performance
Growth
Dividends
Risks

£ 260

Key Takeaways

Risk factor

Weak & very vulnerable to price shocks

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Data is available to registered users only

Profitability factor

Undervalued vs peers

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Risks

  • Default risk
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  • Volatility
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  • Selling difficulty
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  • Stress test
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  • Country risks
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  • Other risks
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About

YouGov plc provides online market research services in the United Kingdom, the United States, Germany, the Nordic countries, the Middle East, Mainland Europe, and the Asia Pacific. It operates through three divisions: Data Products, Data Services, and Custom Research. The Data Products division offers syndicated data products, which are available to clients on a subscription...

Company Valuation

Undervalued
6/7

Considering past and projected metrics, the stock is 'cheaper' than its peers. Specifically, the stock is fairly valued on P/E, undervalued on EV/EBITDA, underpriced on P

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Target Price

Favourable
6/7

The average target price of YOU.L is 471 and suggests 81% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to increa

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Risks

  • Default risk
    Data is available to registered users only
  • Volatility
    Data is available to registered users only
  • Selling difficulty
    Data is available to registered users only
  • Stress test
    Data is available to registered users only
  • Country risks
    Data is available to registered users only
  • Other risks
    Data is available to registered users only
Sign up to access detailed risk analysis
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