Apple Inc.

Microsoft Corporation

Alphabet Inc.

Apple has unveiled a new MacBook Neo laptop, which costs $599 in the US - like a "budget" iPhone 17e. The novelty will strengthen Apple's presence in the segment of budget devices: the company expects to compete with Windows-based PCs and Chromebooks in the category of more affordable models for mass consumers, Bloomberg <a href="https://www.bloomberg.com/news/articles/2026-03-04/apple-launches-599-macbook-neo-threatening-windows-pc-market">writes</a>.