Peloton Interactive, Inc.

Fitness equipment maker Peloton, struggling to overcome a post-pandemic sales slump, <a href="https://www.bloomberg.com/news/articles/2025-09-29/peloton-fall-2025-launch-preview-new-hardware-accessories-ai-features">held</a> its first major presentation in years. The company unveiled an updated line of fitness equipment with Peloton IQ artificial intelligence system and simultaneously announced a price increase. Investors took the news negatively - the company's shares fell by 10% in trading on October 1. What do traders fear?

Peloton unveiled a new line of AI-enabled products. Why did the stock fall 10%?

Shares of the fitness equipment maker are up 11% today

Goldman Sachs upgrades recommendation, TP on Peloton after strong quarterly results

Shares of exercise equipment and media company Peloton Interactive <a href="https://finance.yahoo.com/quote/PTON/">jumped</a> nearly 19% today, July 30. Swiss bank UBS <a href="https://www.cnbc.com/2025/07/30/peloton-rips-higher-after-ubs-says-the-stock-could-surge-nearly-80percent.html">upgraded</a> its rating on the stock to "buy" and raised its target price. This comes a week before Peloton is due to report quarterly earnings. UBS says it sees signs of stabilization in the business, which took off during the pandemic but has since largely lost momentum.

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