Meta Platforms, Inc.

Spotify Technology S.A.

Universal Music Group N.V.

The band The Velvet Sundown has suddenly become popular, at the time of writing they have almost a <a href="https://open.spotify.com/artist/2GRtyAXWUiisGYub5SGMrb">million</a> regular listeners and some songs <a href="https://open.spotify.com/artist/2GRtyAXWUiisGYub5SGMrb">have racked up</a> over 2 million listens on Spotify. She performs a mix of indie and pop rock, and the <a href="https://www.theguardian.com/technology/2025/jul/14/an-ai-generated-band-got-1m-plays-on-spotify-now-music-insiders-say-listeners-should-be-warned#img-1">photo</a> from the "concert" shows the four performers, in classic images of rock musicians from the '70s, singing inspirationally from the stage. The only nuance is that everything from the music to the band photos was created by AI. How are AI tracks, artists and apps changing the landscape of the music industry, what's in store for labels and artists, and how can they capitalize on it?

Almost live music: How artificial intelligence is taking over the charts

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