The story of the Swedish seller of snus and nicotine pouches, Haypp Group, <a href="https://www.breakit.se/artikel/30280/snusbolaget-haypp-mot-borsen-har-inga-konkurrenter">began </a>in 2009 in a garage in southern Stockholm. Two 19-year-old friends, Henrik Nordström and Linus Liljegren, <a href="https://nicokick.com/us/the-origin-story-of-haypp">were</a> avid consumers of snus, but were disappointed with the assortment available in local stores. So they decided to take matters into their own hands. Today, the market <a href="https://finance.yahoo.com/quote/HAYPP.ST/">capitalization </a>of the company they created stands at 2.35 billion Swedish kronor (approximately $221 million). And according to analysts' forecasts, its value could increase by more than 75%.

Smoking