A new step towards AI monetization: Meta will offer businesses agents to communicate with customers
Meta's AI agents will start communicating in WhatsApp on behalf of merchants / Photo: Tada Images / Shutterstock.com
The owner of social networks Facebook and Instagram, Meta Platforms said on Wednesday that the Meta Business Agent feature will soon be available to businesses. This is an AI agent that can be used across WhatsApp, Messenger and Instagram to answer customer queries, recommend products and book appointments.
The new feature will be part of Meta One for Business, which the company unveiled last week as a way to bundle premium services for content creators and companies, CNBC writes. At the time, Meta said it would begin testing subscription services for its Meta AI app and website. In this way, the company is trying to diversify its revenue sources to be less dependent on advertising sales, which bring it almost all of its revenue, the channel explains.
In late May, Ma first started selling user subscriptions to the Meta AI chatbot, another way to offset some of the giant's artificial intelligence costs.
Meta shares rose 3.2% in trading on June 3.
The news is supplemented.
This article was AI-translated and verified by a human editor
