Nvidia is in talks to invest in Perplexity, with the AI startup valued at $30 billion, according to media reports

Nvidia is in talks to invest in the AI startup Perplexity as part of a funding round that would value the company at more than $30 billion, The Information reported on August 23, citing sources familiar with the discussions, according to Reuters.

The new round of funding will increase Perplexity's valuation by more than 50% compared to its previous funding round a year ago, the publication notes.

Perplexity's annual revenue grew from less than $250 million at the beginning of the year to $750 million, according to the article. Part of this growth is attributable to the launch of Perplexity Computer—a cloud-based AI agent for automating workflows that is used by analysts and marketers, among others.

Perplexity declined to comment on the report by The Information, and Nvidia did not respond to a request for comment from Reuters.

Nvidia shares rose 0.16% in premarket trading on August 24, reaching $215. The chipmaker is set to report its second-quarter results for fiscal year 2027 this week. Among other things, this could influence the sustainability of the rebound in AI companies’ stocks following July’s crash, notes Barron’s.

In January, Perplexity signed a $750 million agreement with Microsoft to use its Azure cloud service, according to Bloomberg.

The company plans to go public in 2028 regardless of how the market reacts to the offerings by Anthropic and OpenAI, Perplexity CEO Aravind Shrinivas told CNBC in June. In addition to Nvidia, the startup’s investors include Amazon founder Jeff Bezos and Japan’s SoftBank Group, according to Reuters. One of Perplexity’s key founders and chief technology officer (CTO), Denis Yarats, is originally from Belarus.

This article was AI-translated and verified by a human editor