Risk factor
Very poor trading liquidity
Profitability factor
Greatly undervalued vs peers
About
NOROO Holdings Co., Ltd. is a diversified South Korean fine chemical enterprise. The company's primary activities involve the production of industrial materials like resins and various coatings, including paints and inks. It also supplies specialized color chemicals for the automotive and building construction sectors, alongside manufacturing plastic components for vehicles and household appliances. Beyond its core chemical operations, NOROO Holdings engages in a broad array of ventures, encompassing agricultural life solutions, investment services, seed production, intellectual property management and leasing, transportation brokerage, and online-to-offline (O2O) services. Additionally, it offers color consulting and design expertise, manufactures and distributes thinners, and runs color education programs. Established in 1945, the company officially changed its name from DPI Holdings Co., Ltd. to NOROO Holdings Co., Ltd. in March 2010. Its corporate headquarters are located in Anyang-si, South Korea.
Company Valuation
Based on key historical and expected multiples, the stock is greatly undervalued relative to its peers. In particular, the stock is underpriced on P/E, 'cheap' on EV/EBIT