Risk factor
Limited trading liquidity
Profitability factor
Solid dividends
About
Sa Sa International Holdings Limited, functioning as an investment holding company, is primarily engaged in the retail and wholesale distribution of beauty products across Hong Kong and Macau, mainland China, and Malaysia. The company boasts a comprehensive selection of approximately 600 brands, encompassing skincare, fragrances, makeup, body care, hair care, health and fitness merchandise, alongside modern beauty gadgets. Beyond its primary operations, the firm also handles intellectual property rights, manages property holdings, and supports charitable causes. As of March 31, 2022, Sa Sa operated a total of 234 retail locations. Additionally, it leverages various e-commerce channels for sales, including its proprietary website (sasa.com), a dedicated mobile application, social commerce initiatives, and collaborations with third-party digital platforms. Founded in 1978, the company's headquarters are situated in Chai Wan, Hong Kong.
Company Valuation
Based on key historical and expected multiples, the stock is slightly undervalued relative to its peers. Specifically, the stock is fairly valued on P/E, neutral on EV/EB
Target Price
The average target price of 0178.HK is 1.20 and suggests 18.8% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to i