Risk factor
Very poor trading liquidity
Profitability factor
Greatly undervalued vs peers
About
Citychamp Watch & Jewellery Group Limited, an investment holding company based in Kowloon, Hong Kong, boasts a global presence through its diverse operations. Primarily, the company engages in the manufacturing, marketing, and distribution of timepieces across regions including Hong Kong, mainland China, Switzerland, the United Kingdom, Liechtenstein, and other international markets. Its business activities are structured into three main divisions: the production and sale of watches and timepieces, real estate investments, and banking and financial services. The group oversees a distinguished array of watch brands such as Rossini, Corum, Eterna, Dreyfuss & Co, J&T Windmills, Ernest Borel, and Rotary. Beyond its core horological business, Citychamp also participates in property development, the sale of optical eyewear, and the issuance of corporate bonds. A significant component of its financial services segment is a Liechtenstein-based bank, which provides a comprehensive suite of offerings including accepting client deposits, granting loans, portfolio management, investment advisory, transaction banking, and specialized investment fund services for entrepreneurial families and individuals. Furthermore, Citychamp offers various supplementary services including investment counselling, technical administration for fund units, securities dealing and advisory, watch maintenance and repair, and technical consultation, alongside operating as an alternative investment fund manager. The company adopted its current name, Citychamp Watch & Jewellery Group Limited, in May 2014, having previously been known as China Haidian Holdings Limited.
Company Valuation
Based on key historical and expected multiples, the stock is greatly undervalued relative to its peers. Specifically, the stock is underpriced on P/FCF.