Risk factor
Very poor trading liquidity
Profitability factor
Greatly undervalued vs peers
About
Senheng New Retail Berhad, an investment holding company, operates as a consumer electrical and electronics chain retailer in Malaysia. It operates in two segments: Trading Division, and Warranty Division. The company offers digital gadgets, audio visuals, home appliances, and other related products. In addition, it provides delivery, installation, maintenance, and repair services; and warranty services. Further, the company engages in the provision of captive insurance. It operates physical stores under the Grand Senheng Elite, Grand Senheng, and Senheng brand names; and senQ and Grand senQ digital stations. The company was incorporated in 1989 and is headquartered in Kuala Lumpur, Malaysia. Senheng New Retail Berhad operates as a subsidiary of Sq Digital Sdn Bhd.
Company Valuation
Based on key historical and expected multiples, the stock is greatly undervalued relative to its peers. Specifically, the stock is fairly valued on P/E, undervalued on EV
Buy
Sell