Risk factor
Strong & resilient to price shocks
Profitability factor
Greatly overvalued vs peers
About
Shenzhen Goodix Technology Co., Ltd., established in 2002 and headquartered in Shenzhen, China, operates as a global leader in integrated semiconductor solutions. The company leverages its expertise in IC design and software development to deliver sophisticated hardware and software offerings worldwide. A primary focus lies in advanced biometric authentication technologies, which Goodix supplies for Android devices, various Internet of Things (IoT) applications, and automotive electronics. Goodix's extensive product portfolio includes essential components such as microcontrollers, energy-efficient Bluetooth System-on-Chips (SoCs), heart rate sensors, and audio amplifiers. They are particularly renowned for their diverse range of cutting-edge fingerprint sensors, offering solutions like in-display, live finger detection, invisible, covered, and hard-coating sensors. Additionally, the company develops touchscreen and touchkey controllers, along with innovative mousepad solutions. These advanced products and solutions are widely adopted by numerous prominent global mobile and technology brands, including Huawei, OPPO, vivo, Xiaomi, Samsung, Google, Amazon, Dell, HP, LG, OnePlus, Nokia, and ASUS. Goodix employs a multi-channel distribution strategy, selling directly to customers or through a network of agents and distributors to module makers, integrated solution providers, and device manufacturers. The company was formerly known as Shenzhen Huiding Technology Co., Ltd. until it officially changed its name to Shenzhen Goodix Technology Co., Ltd. in April 2017.
Company Valuation
Considering past and projected metrics, the stock is 'expensive' compared to its peers. In particular, the stock is reasonably priced on P/E, 'expensive' on EV/EBITDA, ov