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Stock Screener·China·Consumer Cyclical·6690.HK
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Haier Smart Home Co., Ltd. Stocks

HK$ 20.28Last Updated 10.07.2026

Issuer Rating

6/7
Performance

Strong

Risk

Limited

Recommendation

Buy

Market Cap

HK$ 24.37B

HK$ 20.28
Key Takeaways

Risk factor

Good trading liquidity

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Data is available to registered users only

Profitability factor

Undervalued vs peers

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Risks

  • Default risk
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  • Volatility
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  • Selling difficulty
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  • Stress test
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  • Country risks
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  • Other risks
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About

Haier Smart Home Co., Ltd. is a leading global enterprise specializing in the design, production, and sale of intelligent home appliances, with operations spanning Asia, Europe, North America, Australia, Africa, and other international regions. The company structures its extensive business through three key divisions: its China Smart Home Business, the Overseas Home Appliance and Smart Home Business, and a broader 'Other Business' segment. Its comprehensive product offerings include a wide array of smart home solutions, featuring major appliances such as refrigerators, freezers, washing machines, air conditioners, water heaters, and dishwashers. The portfolio also extends to gas stoves, various kitchen and small home appliances, and advanced water purification products, alongside integrated smart home ecosystem solutions. Beyond its primary manufacturing focus, Haier Smart Home engages in diverse activities. These encompass environmental protection and artificial intelligence technology consulting, software development, technical services, and advertising design. The company is also active in IoT technology research and development, computer hardware and software technical support, asset management, and equity investments. Furthermore, its operations include hazardous waste management, the development, assembly, and sales of plastic and electronic components, and cutting-edge research in home appliances, communications, electronic products, and network engineering technologies. It also manufactures precision plastics, sheet metal, molds, and electronic parts specifically for home appliances. Founded in 1984 and based in Qingdao, China, the company adopted its current name, Haier Smart Home Co., Ltd., in June 2019, having previously been known as Qingdao Haier Co., Ltd.

Company Valuation

Undervalued
6/7

Considering past and projected metrics, the stock is 'cheaper' than its peers. Specifically, the stock is 'cheap' on P/E, undervalued on EV/EBITDA, underpriced on P/FCF.

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Target Price

Somewhat favourable
5/7

The average target price of 6690.HK is 27.3 and suggests 35.5% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to i

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Risks

  • Default risk
    Data is available to registered users only
  • Volatility
    Data is available to registered users only
  • Selling difficulty
    Data is available to registered users only
  • Stress test
    Data is available to registered users only
  • Country risks
    Data is available to registered users only
  • Other risks
    Data is available to registered users only
Sign up to access detailed risk analysis

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