Risk factor
Resilient to price shocks
Profitability factor
Very favourable analyst view
About
Perfect Presentation for Commercial Services Company, also known as 2P, is an ICT and technology solutions provider with operations spanning Saudi Arabia and international markets. Established in 2004 and headquartered in Riyadh, Saudi Arabia, the company delivers a comprehensive portfolio of services. Its core offerings include custom software development, covering web and mobile applications, alongside advanced decision support systems. 2P also specializes in customer experience solutions, implementing tracking technologies and managing outsourced contact centers. Furthermore, the company provides vital operational support, system maintenance, IT outsourcing, and managed services. The firm has developed several proprietary platforms, such as Perfect Engage, a messaging application equipped with integrated audio and video calling; Yamamah, an application-to-person communication platform; and Contracting Business ERP, a system designed for efficient resource management within businesses. Beyond these, 2P offers a diverse range of digital media services, including tailored SMS packages on various subjects like culture, sports, and news. They operate gooolonline.com, a dedicated online sports newspaper, and tanmiah.cc, a website focused on self-development, featuring online tests and courses in personal, managerial, and family growth. Their e-commerce capabilities extend to bulk SMS services and online shopping solutions, complemented by e-payment services that integrate with the SADAD Payment System, facilitating electronic bill presentment and payment across Saudi Arabia's commercial sector. Additionally, 2P implements a suite of enterprise solutions, including application performance management, business intelligence, business activity monitoring, system integration, and various contact center (voice and web) and CRM products.
Company Valuation
Based on key historical and expected multiples, the stock is undervalued relative to its peers. Specifically, the stock is 'cheap' on P/E, neutral on EV/EBITD.