Risk factor
Strong trading liquidity
Profitability factor
Greatly undervalued vs peers
About
Bath & Body Works, Inc. operates as a specialized retailer, primarily offering products for home fragrance, personal body care, and hygiene, including soaps and sanitizers. The company distributes its merchandise under its flagship Bath & Body Works brand, as well as White Barn and other proprietary labels. Customers can purchase these items through the company's network of dedicated retail stores and e-commerce platforms across the United States and Canada. Beyond North America, its global reach is extended by partner-run stores, facilitated by franchise, licensing, and wholesale agreements. By January 29, 2022, the firm maintained 1,755 company-owned retail locations, in addition to 338 international outlets managed by its partners. Established in 1963 and headquartered in Columbus, Ohio, the company was previously known as L Brands, Inc. until its rebranding to Bath & Body Works, Inc. in August 2021.
Company Valuation
Based on key historical and expected multiples, the stock is greatly undervalued relative to its peers. In particular, the stock is underpriced on P/E, 'cheap' on EV/EBIT
Target Price
The average target price of BBWI is 26 and suggests 39% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to increase