Risk factor
Very high price volatility
Profitability factor
Favourable analyst view
About
BRC Inc., operating through its subsidiaries, focuses on sourcing, roasting, and distributing coffee, along with coffee accessories and branded apparel. The company also extends its activities to media production, including podcasts and both digital and print journals, and offers various coffee brewing equipment as well as outdoor and lifestyle gear. A core mission of BRC Inc. is to support active military members, veterans, and first responders. Consumers can purchase their products through a wide array of retail outlets, such as convenience, grocery, drug, and mass merchandise stores, as well as outdoor, DIY, and lifestyle retailers. Their offerings are also available at company-owned and franchised Black Rifle Coffee retail shops, in addition to their e-commerce platform. BRC Inc. was founded in 2014 and is headquartered in Salt Lake City, Utah.
Company Valuation
Considering past and projected metrics, the stock is distinctly 'expensive' compared to its peers. In particular, the stock is overpriced on P/E, 'expensive' on EV/EBITDA
Target Price
The average target price of BRCC is 24.0 and suggests 132% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to incre