Risk factor
Resilient to price shocks
Profitability factor
Greatly undervalued vs peers
About
Currys Plc operates as a prominent retailer, providing a comprehensive range of technology products and associated services. Its business activities are segmented across key geographical regions: the UK and Ireland, the Nordic countries, and Greece. The company's diverse offerings include consumer electronics and mobile technology devices, complemented by services such as mobile virtual network operator (MVNO) provisions and electrical appliance repair. Customers can make purchases both through its physical stores and via its digital platform, with insurance services also available. As of July 20, 2022, Currys maintained a substantial retail footprint, with 832 outlets distributed across eight nations. The company, which rebranded from Dixons Carphone plc to Currys Plc in September 2021, traces its origins back to its founding in 1884 and is headquartered in London, United Kingdom.
Company Valuation
Based on key historical and expected multiples, the stock is greatly undervalued relative to its peers. In particular, the stock is underpriced on P/E, 'cheap' on EV/EBIT
Target Price
The average target price of CURY.L is 172 and suggests 14.3% upside potential. Usually, this means a HOLD recommendation among investment firms. This neutral recommendati