Risk factor
Very high price volatility
Profitability factor
Greatly overvalued vs peers
About
Fire & Flower Holdings Corp. operates as an independent cannabis retailer in Canada and the United States. It sells and distributes cannabis products and accessories to the adult-use market through private retailers, as well as under the Fire & Flower, Friendly Stranger, Happy Dayz, and Hotbox retail banners. The company also operates Hifyre digital retail and analytics platform; Spark Perks customer loyalty program; cannabis websites and content platforms under the PotGuide and Wikileaf names; and Pineapple Express, a delivery platform. As of June 14, 2022, it had approximately 100 stores. The company is headquartered in Toronto, Canada.
Company Valuation
From both historical and forecast perspectives, the stock is considerably overpriced compared to similar stocks. In particular, the stock is overpriced on P/E, 'expensive
Buy
Sell