Risk factor
Very high price volatility
Profitability factor
Undervalued vs peers
About
GoPro, Inc., based in San Mateo, California, is a global enterprise specializing in products that empower users to capture and share significant life experiences. The company's core offerings include a diverse lineup of action cameras, prominently featuring models like the HERO13 Black, HERO12 Black, HERO11 Black, HERO10 Black, and the MAX camera. Complementing its hardware, GoPro provides several subscription services: Premium and Premium+ offer enhanced features and cloud storage, while the Quik subscription extends its utility to a broader market, assisting users in organizing and enhancing visual memories from virtually any camera or smartphone. Furthermore, GoPro develops a comprehensive suite of software, encompassing mobile, web, and desktop applications. These tools facilitate a seamless media workflow, enabling users to archive, edit, craft multi-clip narratives, and instantly share their content. To support its cameras, the company supplies an extensive range of specialized mounts and accessories. This includes equipment-specific mounts for helmets, handlebars, roll bars, and tripods, as well as body-worn options like magnetic swivel clips, chest harnesses, and head straps. Essential camera accessories such as spare batteries, dive filters, charging solutions, and connectivity cables are also part of its product catalog. Beyond its primary camera and accessory lines, GoPro ventures into lifestyle merchandise, offering a collection of uniquely designed bags, backpacks, and cases, alongside apparel like t-shirts and hats. Originally established as Woodman Labs, Inc. in 2002 and later renamed GoPro, Inc. in February 2014, the company distributes its products globally through its dedicated website, retail partners, and distributors across the Americas, Europe, the Middle East, Africa, and the Asia Pacific regions.
Company Valuation
From both historical and forecast perspectives, the stock is underpriced compared to similar stocks. Specifically, the stock is fairly valued on P/E.
Target Price
The average target price of GPRO is 1.3 and suggests 67% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to increas