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Stock Screener·Canada·Consumer Cyclical·HBFG.CN
Share

Happy Belly Food Group Inc. Stocks

CA$ 1.5Last Updated 09.09.2026

Issuer Rating

2/7
Performance

Modest

Risk

High

Recommendation

Sell

Market Cap

CA$ 162.38M

CA$ 1.5
Key Takeaways

Risk factor

Very high price volatility

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Data is available to registered users only

Profitability factor

Favourable analyst view

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Risks

  • Default risk
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  • Volatility
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  • Selling difficulty
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  • Stress test
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  • Country risks
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  • Other risks
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About

Happy Belly Food Group Inc. operates as a multi-branded restaurant company that engages in acquiring and scaling emerging food brands across Canada. It operates through Consumer Product Goods and Quick Restaurant Services segments. The company produces and sells breakfast cereal and related food products under the Holy Crap brand; and snack food products under the Lumber Heads brand through retailers, as well as online retailers and its website. It also operates various corporate quick service restaurants under the Heal Lifestyle, Lettuce Love, Joey Turks Caribbean Grill, Pirho Fresh Greek Grill, and Rosie's Burgers names in Ontario and Vancouver; and franchisee restaurant under the Heal Wellness brand, as well as Yolks Breakfast, Via Cibo Italian Street Food, and other brand names. The company was formerly known as Plant & Co. Brands Ltd. and changed its name to Happy Belly Food Group Inc. in September 2022. Happy Belly Food Group Inc. was incorporated in 2014 and is based in Vancouver, Canada.

Company Valuation

Greatly overvalued
1/7

Based on key historical and expected multiples, the stock is greatly overvalued relative to its peers. In particular, the stock is overpriced on P/E, 'expensive' on EV/EB

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Target Price

Favourable
6/7

The average target price of HBFG.CN is 2.65 and suggests 75.5% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to i

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Risks

  • Default risk
    Data is available to registered users only
  • Volatility
    Data is available to registered users only
  • Selling difficulty
    Data is available to registered users only
  • Stress test
    Data is available to registered users only
  • Country risks
    Data is available to registered users only
  • Other risks
    Data is available to registered users only
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