Grupo Hotelero Santa Fe, S.A.B. de C.V. Stocks

MX$ 4.73Last Updated 27.04.2026

Issuer Rating

3/7
Performance

Average

Risk

Considerable

Recommendation

Sell

Market Cap

MX$ 186.58M

Buy
Review
Evaluation
Target price
Dynamics
Performance
Growth
Dividends
Risks
MX$ 4.73
Key Takeaways

Risk factor

Very poor trading liquidity

Data is available to registered users only
Data is available to registered users only

Profitability factor

Very low or no dividends

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Data is available to registered users only
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Risks

  • Default risk
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  • Volatility
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  • Selling difficulty
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  • Stress test
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  • Country risks
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  • Other risks
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About

Grupo Hotelero Santa Fe, S.A.B. de C.V. acquires, develops, and operates beach and urban hotels in Mexico. It operates in three segments: Urban Services, Resort Services, and Operator and Holding. The company operates a portfolio of 13 hotels under the Krystal Grand, Krystal Hotels & Resorts, Krystal Beach, and Krystal Urban brands, as well as under licensed brands, such as Hilton, Hilton Resorts, Hilton Garden Inn, and Hampton Inn & Suites. It also operates third-party hotels. Grupo Hotelero Santa Fe, S.A.B. de C.V. was incorporated in 2006 and is based in Mexico City, Mexico.

Company Valuation

Slightly undervalued
5/7

Considering past and projected metrics, the stock is slightly 'cheaper' than its peers. In particular, the stock is reasonably priced on P/E, 'cheap' on EV/EBITDA, tradin

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Target Price

Neutral
4/7

The average target price of HOTEL.MX is 4.8 and suggests 3% upside potential. Usually, this means a HOLD recommendation among investment firms. This neutral recommendatio

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Risks

  • Default risk
    Data is available to registered users only
  • Volatility
    Data is available to registered users only
  • Selling difficulty
    Data is available to registered users only
  • Stress test
    Data is available to registered users only
  • Country risks
    Data is available to registered users only
  • Other risks
    Data is available to registered users only
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