Risk factor
Very poor trading liquidity
Profitability factor
Very low or no dividends
About
Founded in 2006 and headquartered in Mexico City, Mexico, Grupo Hotelero Santa Fe, S.A.B. de C.V. is a Mexican enterprise focused on acquiring, developing, and managing both urban and resort hotels throughout the country. Its business is structured into three primary divisions: Urban Services, Resort Services, and Operator and Holding. The company oversees a portfolio of 13 hotel properties, operating them under its proprietary brands such as Krystal Grand, Krystal Hotels & Resorts, Krystal Beach, and Krystal Urban, in addition to managing establishments under licensed brands like Hilton, Hilton Resorts, Hilton Garden Inn, and Hampton Inn & Suites. Furthermore, it extends its operational expertise to hotels owned by external entities.
Company Valuation
From both historical and forecast perspectives, the stock is fairly priced compared to similar stocks. In particular, the stock is overpriced on P/E, 'cheap' on EV/EBITDA
Target Price
The average target price of HOTEL.MX is 5.7 and suggests 19% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to inc