Risk factor
Very poor trading liquidity
Profitability factor
Overvalued vs peers
About
Grupo Hotelero Santa Fe SAB de CV is a holding company, which engages in the acquisition, development, and management of hotels and beach resorts. Its brands include Krystal Resorts, Krystal Grand, Krystal Beach and Krystal Urban, franchises and licensed brands, such as Hilton, Hilton Resorts, Hilton Garden Inn, and Hampton Inn. The firm operates through the following segments: Urban services, Resort services, and Operator & holding. The company was founded on February 26, 2010 and is headquartered in Mexico.
Company Valuation
Considering past and projected metrics, the stock is 'expensive' compared to its peers. In particular, the stock is overpriced on P/E, of fair value on EV/EBITDA, overval
Target Price
The average target price of HOTEL.MX is 5.65 and suggests 6.6% upside potential. Usually, this means a HOLD recommendation among investment firms. This neutral recommenda