Risk factor
Very high price volatility
Profitability factor
Greatly undervalued vs peers
About
Heartsoft, Inc. engages in the design and publishing of its own proprietary educational software products for distribution to the education market and consumer market. Its products are sold through an internal sales organization; national and international resellers; United States based catalogers with an annual aggregate circulation in excess of 5,000,000 catalogs; and online through four corporate Web Sites, www.heartsoft.com, www.internet-safari.com, www.thinkology com, and www.isafari.com. The company's product line consists of approximately 50 educational software programs that assist young children in pre-kindergarten through the 6th grade to practice and learn basic curriculum subjects. Its INTERNET SAFARI, designed for children ages four through 12 years to help simplify their use of the Internet, is a full-featured secure Internet browser for children that utilizes the sights and sounds of a jungle safari user interface with cartoons, sounds, and a host of proprietary features. The company was founded in 1988 and is based in Broken Arrow, Oklahoma.
Company Valuation
Considering past and projected metrics, the stock is distinctly 'cheaper' than its peers.
