Risk factor
Good trading liquidity
Profitability factor
Greatly undervalued vs peers
About
JD Sports Fashion plc stands as a leading global retailer, specializing in athletic and outdoor apparel, footwear, and accessories. The company serves a diverse customer base of men, women, and children through its dedicated Sports Fashion and Outdoor divisions. Beyond its primary offerings, JD Sports also sells a broad spectrum of leisure and sports merchandise, encompassing fishing gear, watches, jewelry, camping supplies, boats, and bicycles, alongside distributing various sports and fashion items. The group manages an extensive portfolio of prominent brands, including its flagship JD, as well as others like Size?, Footpatrol, Finish Line, and Go Outdoors. In addition to its significant physical presence across 3,402 stores, the company maintains a strong online retail operation. Further diversifying its activities, JD Sports is involved in licensing fashion brands, operating fitness centers, managing an online women's fashion brand under its own label, and both manufacturing and distributing professional fitness equipment. Founded in 1981 and headquartered in Bury, UK, this global enterprise conducts business across numerous international markets, including the United Kingdom, a wide array of European countries, North America, Asia, Australia, and the Middle East. JD Sports Fashion plc is a subsidiary of Pentland Group Limited.
Company Valuation
From both historical and forecast perspectives, the stock is considerably underpriced compared to similar stocks. In particular, the stock is underpriced on P/E, 'cheap'
Target Price
The average target price of JD.L is 109 and suggests 28.9% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to incre