Risk factor
Very high price volatility
Profitability factor
Very low or no dividends
About
Simply, Inc. operates retail consumer electronics stores that sells Apple products and provide service by Apple-certified technicians in the United States. As of January 29, 2022, it operated 53 retail stores in 17 states. The company was formerly known as Cool Holdings, Inc. and changed its name to Simply, Inc. in October 2020. Simply, Inc. was incorporated in 1994 and is headquartered in Miami, Florida. On June 14, 2022, Simply, Inc., along with its affiliate, filed a voluntary petition for liquidation under Chapter 7 in the U.S. Bankruptcy Court for the District of Utah.
Company Valuation
From both historical and forecast perspectives, the stock is fairly priced compared to similar stocks. In particular, the stock is underpriced on P/E, of fair value on EV