Risk factor
Very high price volatility
Profitability factor
Greatly overvalued vs peers
About
Spectrum DNA, Inc. is a social media development company specializing in creating engaging digital applications, referred to internally as "enginets." These tools are designed to foster user interaction and are primarily adopted by media companies and brand advertisers. Their enginets span various branded online experiences, including web platforms, mobile applications, and wireless network solutions. Key offerings from Spectrum DNA include: The Addictionary: A foundational social wordplay engine that underpins numerous interactive applications focused on word-related games and engagement. PlanetTagger: A comprehensive, location-aware social marketing platform. It enables online communities to centralize their social media marketing efforts and editorial programming, while simultaneously providing users with tools to expand the community's reach. OptEngage: A distinct, adaptable browser application that communicates with a cloud-based platform. This system empowers clients to deliver targeted content and useful features directly to their web users. Hucklemonkey: An Application Programming Interface (API) crafted to seamlessly embed gamification features into a client's existing services or new application developments. The company was established in 2006 and maintains its headquarters in Park City, Utah.
Company Valuation
Considering past and projected metrics, the stock is distinctly 'expensive' compared to its peers.