Ultimate Products Plc Stocks

£ 46Last Updated 10.04.2026

Issuer Rating

4/7
Performance

Strong

Risk

High

Recommendation

Hold

Market Cap

£ 51.77M

Buy
Review
Evaluation
Target price
Dynamics
Performance
Growth
Dividends
Risks
£ 46
Key Takeaways

Risk factor

Very poor trading liquidity

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Data is available to registered users only

Profitability factor

Greatly undervalued vs peers

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Risks

  • Default risk
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  • Volatility
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  • Selling difficulty
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  • Stress test
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  • Country risks
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  • Other risks
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About

Ultimate Products Plc, together with its subsidiaries, supplies branded homeware products in the United Kingdom, Germany, Rest of Europe, and internationally. The company offers a range of durable household products, including vacuum cleaners, food prep, storage solutions, and airers, as well as fans, heaters, and electric fires under the Beldray Brand; cookware, kitchen electrical, and scale products under the Salter brand; audio products under the Intempo brand; non-electrical kitchen and laundry products under the Russell Hobbs brand; and travel luggage and accessories under constellation and ZFrame brands. It also provides floorcare, healthy living, and party appliances under the PROlectrix brand; bone China kitchenware products under Portobello brand; pillows, duvets, mattress, protectors, and toppers under Dreamtime brand; and bakeware, cookware, and textile products under George Wilkinson brand. In addition, the company offers party and kitchen products under Giles and Posner brand; kitchen products under American Originals and Progress brands; and handmade wire brushes products under the Kleeneze brand. It offers products through retailers, as well as online. The company was formerly known as UP Global Sourcing Holdings plc and changed its name to Ultimate Products Plc in October 2023. Ultimate Products Plc was founded in 1997 and is headquartered in Oldham, the United Kingdom.

Company Valuation

Greatly undervalued
7/7

Based on key historical and expected multiples, the stock is greatly undervalued relative to its peers. In particular, the stock is underpriced on P/E, 'cheap' on EV/EBIT

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Target Price

Favourable
6/7

The average target price of ULTP.L is 103 and suggests 124% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to incr

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Risks

  • Default risk
    Data is available to registered users only
  • Volatility
    Data is available to registered users only
  • Selling difficulty
    Data is available to registered users only
  • Stress test
    Data is available to registered users only
  • Country risks
    Data is available to registered users only
  • Other risks
    Data is available to registered users only
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