L'Oreal S.A.

The Estee Lauder Companies Inc.

Unilever PLC

Shiseido Company, Limited

Amorepacific Corporation

The popularity of decorative and care cosmetics among men is on the rise. It is especially noticeable in TikTok, wrote <a href="https://www.bloomberg.com/news/articles/2025-11-10/men-s-makeup-influencer-bach-buquen-could-lead-the-way-for-gen-z-bros?srnd=homepage-europe&amp;embedded-checkout=true">Bloomberg</a>.

The return of metrosexuals: which companies will capitalize on men's love of cosmetics

Kering SA

Renault SA

On June 15, Renault <a href="https://media.renaultgroup.com/announcement-regarding-the-governance-of-renault-group/">announced</a> that its CEO Luca de Meo will step down effective July 15. This is not a retirement. He will <a href="https://www.kering.com/en/news/kering-announces-the-appointment-of-luca-de-meo-as-chief-executive-officer/">take the helm</a> of French group Kering, which owns famous fashion brands Gucci, Balenciaga, Yves Saint Laurent, Brioni and others. Why would a luxury company from the world of fashion need the experience of a top manager from the world of automobiles?

Marketing