Robinhood Markets, Inc.

Webull Corporation

SoFi Technologies, Inc.

Modern brokerage applications for retail investors increasingly look like mobile games: simplified navigation, bright colors, animation, a system of "pumping up" the level achieved by the user, "fireworks" after a transaction, integration of social network elements with a system of reactions to other people's posts. As a result, the boundary between service improvement and behavioral manipulation is thinning and sometimes disappearing altogether. And zoomers and uneducated people are "to blame" for this.

Mobile App