PUMA SE

German sports retailer Puma has canceled dividend payments and <a href="https://about.puma.com/en/newsroom/corporate-news/2026/26-02-2026-puma-completes-reset-2025-2026-designated-transition-year">said</a> it expects another loss this year. At the same time, the company's losses for last year were less than analysts predicted. This supported the quotes of Puma on Thursday, February 26.

Puma warned of losses and lower revenue in the coming year. Why the stock is rising

Kering SA

Puma shares jumped nearly 23% in Frankfurt on the news, but have since corrected and at the time of publication are trading in the plus side by just over 5% relative to the previous close

Puma has had a change of major shareholder. The owner of Gucci sold his stake at a 60% premium

ANTA Sports Products Limited

Shares of German sports retailer Puma jumped 8.5% in trading on January 8, reaching the highest level since Ma last year. As Reuters sources <a href="https://www.reuters.com/business/retail-consumer/chinas-anta-sports-has-offered-buy-pinault-familys-29-puma-stake-sources-say-2026-01-08/">learned</a>, Chinese sportswear maker Anta Sports Products, which owns such brands as Fila and Jack Wolfskin, offered to buy a large stake in Puma.

Puma shares soar after reports of a purchase offer from a Chinese rival

adidas AG

NIKE, Inc.

Nike itself was down 10% in premarket trading

Nike's disappointing earnings drag on European sports retailers

Li Ning Company Limited

Shares of Puma, the German manufacturer of sportswear and footwear with a market capitalization of EUR3 billion, have collapsed almost 55% year to date. They are <a href="https://www.bloomberg.com/news/articles/2025-12-02/puma-bid-talk-offers-small-solace-as-stock-heads-for-worst-year?srnd=homepage-europe&amp;sref=Y0jVLcFo&amp;embedded-checkout=true">on track for the worst annual performance</a> in the company’s history, even after a <a href="https://en.oninvest.com/article/puma-shares-soar-as-china-s-anta-sports-reportedly-exploring-takeover-bid">brief rally</a> following reports about a possible sale of the brand. Analysts believe the stock is unlikely to recover in the next 12 months, and possibly never. One reason is that Puma is finding it increasingly difficult to compete with faster-growing peers.

Puma stock is off 55% YTD, on track for worst year ever. Why analysts see no recovery

ASICS Corporation

Chinese sportswear maker Anta Sports Products, which owns brands like Fila and Jack Wolfskin, is considering a takeover of Germany’s Puma, Bloomberg <a href="https://www.bloomberg.com/news/articles/2025-11-27/china-s-anta-sports-is-said-to-explore-potential-bid-for-puma?sref=Y0jVLcFo">reports</a>. According to its sources, the Chinese company is working with a consultant to evaluate a potential purchase and may team up with a private equity firm for the deal.

Puma shares soar as China's Anta Sports reportedly exploring takeover bid

Shares of the sportswear maker collapsed 20%