L'Oreal S.A.

The Estee Lauder Companies Inc.

Unilever PLC

Shiseido Company, Limited

Amorepacific Corporation

The popularity of decorative and care cosmetics among men is on the rise. It is especially noticeable in TikTok, wrote <a href="https://www.bloomberg.com/news/articles/2025-11-10/men-s-makeup-influencer-bach-buquen-could-lead-the-way-for-gen-z-bros?srnd=homepage-europe&amp;embedded-checkout=true">Bloomberg</a>.

The return of metrosexuals: which companies will capitalize on men's love of cosmetics

Pan Pacific International Holdings Corporation

Trip.com Group Limited

The risk of a boycott of Japanese goods in China could hit sales of Uniqlo, Asics and Muji